Coaches

Jess & Dave Appel - owners

Dave Appel is the Founder and Head Coach of SoLa CrossFit. After earning a B.S. in Kinesiology from the University of Illinois at Chicago and a brief career as a physical education teacher, Dave followed his passion into the fitness world, where he has worked for over 20 years.

Since founding SoLa CrossFit, Dave has been on a mission to create the most exceptional CrossFit experience in Austin—one that delivers outstanding, form-specific coaching in a friendly, inclusive environment. His efforts have earned him recognition from Austin Fit Magazine as one of Austin’s Best CrossFit Coaches (twice) and one of Austin’s 10 Fittest.

In 2020, Dave’s wife, Jess Appel, took over operations at SoLa. With more than 20 years of experience in the fitness industry, Jess brings a wealth of knowledge, leadership, and heart to the gym. She shares Dave’s vision of a welcoming, family-centric facility that spreads good vibes and changes lives—one member at a time. Together, Dave and Jess have cultivated a community where everyone feels supported, empowered, and inspired to become their best self.